rebecca black design : art direction | graphic design
Menguin Website Re-Design
Menguin is an online suit & tux rental company. Bringing a traditional process online can create a lot of risk in a customer’s mind. In order to mitigate that risk, we’ve re-designed the website to reflect a clean, more fluid and easy-to-use interface. We have many different user cases and needed to create a flow that would tailor to their needs as they moved through the online rental process. The design of the site is a huge part of the brand promise of "stress-free rental" and therefore very important to achieve this with every page.
+ UI/UX design
+ User flow mapping
+ Site mapping
+ User testing / research
The Tapio brand is still a work in progress, but this is the general direction we are headed in.
For this brand, we wanted to create something that was modern but still playful and organic to match the company's mission. We decided to play with overlapping blocks of color and stick to a bright but monochromatic color scheme.
+ Logo design
+ Email design
+ Social media
MBOX Co. Branding
MBOX Co. aims to change the game for groomsmen gifts. Doing things differently means we had to build a brand to match. We elevated groomsmen gifting with a warm vintage asthetic, witty brand voice and products to match any archetype. The boxes were delivered ready to give, so designing packaging that was both utilitarian and delightful was very important.
• Logo design
• Packaging design
• Art direction
Menguin came to me as a small startup: four guys working out of a room to be exact. They had a logo that needed changing and a site that was pieced together.
What started with a few ad designs ended up turning into an entire re-branding of the company. A full visual branding, web design, packaging design and a few photo shoots did the trick.
Now, a year later, Menguin is an established brand in a new market and outlasting the other players with explosive growth.
• Logo & Branding
• UI/UX Design
• Email Design
• Website Design
• Marketing Materials
• Photography Direction
• Creative Development
Westwood Gardens Marketing
Westwood Gardens Branding
Nursery & Garden Centers
This one is close to my heart because my family owns this garden center business in Northwest Arkansas.
I have been working on building the marketing, especially the online presence (website, social media, etc.) over the past 4 years.
One of the most difficult branding projects was (perhaps surprisingly) this one. My family had their old logo for the last 30 years and held onto it pretty tightly.
The reason we decided to change it was because it was a little too intricate and difficult to tell what it was at first glance.
For this logo, the main point I wanted to communicate was our major differentiation factor: we grow our own plants. Westwood Grown. That is where the idea behind the logo came from.
Although the branding change may be the most visual impact I have made at the business, I have done so much more over my time with Westwood.
The problem: As Menguin began to experience explosive growth (2000% YoY), the need for a consistent, modern yet approachable brand arose.
There was not a well-defined idea of Menguin that was being presented to the world. So trust with customers was nearly impossible to establish in such a new market.
How my design was the solution: I began making small steps in re-designing the brand: first with google display ads (which tripled in click-throughs) and emails (which drastically increased conversion and kicked off the company's growth in 2015).
80 pages. 9 months. 3 fonts. Countless logo meetings. And finally - we have a well-defined brand to execute across all channels of Menguin. Not just design, but through voice, our customer service and general values of our company.
This book is the culmination of our brand guidelines. It is the foundation for building trust with our customers, investors and internally.
This piece was awarded a 2016 Gold Muse Creative Award.
These are a few of the pages I updated in early 2016 for Qubowl.com.
In this (ongoing) update, we re-imagined the homepage, on-boarding, user education and added a referral system to the product. This was our first big iteration after our MVP site launched in late 2015.
We are working to make the QuBowl product more engaging and useful for our users. And this is just the beginning.